Press kit

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A press kit or media kit is a digital asset that contains important information about a video game project. It is intended for use by members of the press and other media professionals to assist them in their coverage of the project.

The purpose of a press kit is to provide a centralized source of up-to-date, accurate information about the project. This ensures that any media coverage will be consistent with the game developer's messaging and reduces the risk of factual errors, misrepresentations, or use of outdated assets (eg. alpha screenshots).

Developers should regularly update their press kit as the project evolves to ensure that it remains relevant and useful to members of the media. This may include adding new screenshots or video footage, announcing new features or content, or providing updated release dates.

Contents

A well-designed press kit should include the following sections:

  • An overview of the game, including a brief description, genre, target audience, and key features
  • Information about the development team, including their previous work and relevant experience
  • High-resolution images such as screenshots, logos, and key art that showcase the game's visual style and core gameplay mechanics
  • Videos such as trailers, opening videos, and gameplay footage
  • Social media links, including Twitter handles and Facebook pages where fans can engage with the development team and keep up to date with the latest news
  • Press releases or blog posts that provide updates on the project's progress and milestones
  • Contact information for the development team, including email addresses and phone numbers if needed
  • A link to the game's website or online storefront

Examples

External links