Sprite
From VNDev Wiki
A sprite (Japanese term: 立ち絵, Hepburn: tachie, lit. "standing image") is an image used to represent a character. An NPC with one line will probably only have a single static sprite/image (if they’re visually represented at all). Characters with more screen time generally have multiple expressions, poses, and/or outfits and would thus have multiple sprites. Some sprites may be animated (commonly with programs like Live2D or EmoFuri), but most games currently have static sprites.