Press kit

A press kit or media kit is a compiled source of easily digestible information about your game and/or company that members of the press (including bloggers and podcasters) can use as assets for their articles. By gathering this information into an easily discovered place on your website (usually “press”, “press kit”, or “media kit”), you make press more likely to use the information you want them to, rather than incorrect, outdated (ex: alpha screenshots), or poor representations of your work or company. Resource: http://dopresskit.com/ (One of the many sites that will help you make a press kit.)